Audience targeting, the changing form and function of advertising, the raging debate on free versus paid content, interactive mobility, consumer relevance and the emerging digital economy were top of mind for attendees of the Monaco Media Forum November 11 to 13, 2009.
I moderated the main stage panel "On Target," and interviewed and met with many global media and advertising executives seeking new ways to connect with interactive consumers.
As the global economy gradually emerges from recession in 2010, the willingness and need to engage in new business practices, strategies and models will take the digital media revolution to a new level.
I will continue to explore all aspects of the digital economy in my online columns, blogs and upcoming book.
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